INGREDIENTS & STANDARDS

What goes on your skindeserves clarity.

We want ingredient stories to help you understand a product — not overwhelm you with jargon or borrow proof from a different formula.

Clear ingredient stories Formula-specific claims Realistic expectations

THE SOLAVYN STANDARD Evidence before adjectives.

We want the language on a product page to match the formula actually being sold.

THE SOLAVYN STANDARD

Trust is built inthe details.

Every product page should be clear about what is highlighted, what is documented and what a customer can realistically expect.

Formula-specific

A claim belongs on a product page only when it applies to that exact formula.

PRODUCT BY PRODUCT

Clear ingredient stories

We explain highlighted ingredients in plain language and separate that story from the full verified ingredient list.

CLARITY FIRST

Realistic cosmetic claims

We focus on hydration, feel and visible cosmetic appearance unless stronger product-specific evidence supports more.

TRUST OVER HYPE

Evidence stays attached

Testimonials, clinical percentages and before/after proof should stay with the product that actually generated them.

NO BORROWED PROOF

HOW WE TALK ABOUT FORMULAS

Useful language,not beauty theatre.

The goal is simple: explain the role of a formula without making it sound like a medical treatment or a miracle.

✓Describe what the formula is intended to support.

✓Separate supplier-highlighted ingredients from verified full INCI lists.

✓Use customer proof only when it belongs to that exact product.

✓Keep visible-results language cosmetic unless stronger evidence exists.

How we think about claims

Ingredient presentDocument it

Benefit languageKeep it specific

Consumer resultProduct-specific proof

Clinical statisticUse only when verified

Medical outcomeNever imply without basis

ONE IMPORTANT RULE

The product in your hand is the source of truth.

Supplier listings can change. Packaging, final ingredient documentation and product-specific evidence should always take priority when SOLAVYN updates an ingredient or performance statement.